How to Be a Promotional Model
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Types of Promotional Modeling
There are several different types of
promotional work you do that best suites your skills and
personality. Note that not every type of promotional work may be right for you -- I can attest to this myself (I am really not that into guerilla marketing strategies, but I do love in-store demos). Here is a quick breakdown of the many different divisions in modeling (and average pay rate).
1.Spokesmodeling or Tradeshow Models:
Convention models as they are mostly called, promote a company or product at high
end business convention. Convention models are the highest paid (on
average earning $50+ per hr) because must adhere to a certain look
and professional standard.
2.Product Demonstrator & In-Store Marketers: Product demonstrators are mostly brand ambassadors that selected to engage the consumer with live interaction on how a product works. These can be really fun promotions when brand ambassadors participate in give-a-ways, free product samples, and games.
3.Nightclub or Bar Promotors: Nightclub models are hired to drive mostly liquor sales at nightclub venues or concerts. The pay can be very competitive, but the look to be a nightclub promoter is pretty stringent. Modeling agencies want night club promo models to have a sex appeal look. Promo models are expected to work late nights/early mornings shifts and travel a lot to various bars (sometimes out of state).
4.Street Teams & Guerrilla Style Marketing:
The most challenging type (in my opinion) are the street team brand ambassadors -- or a large group of BAs that work really hard to drive consumer awareness
on a brand, service, or product in high public areas. You will see street team brand ambassadors and promotional models at large outdoor concert venues, fairs or festivals, or downtown areas wanting you to sign up for something. While street teams hardly ever sell anything, the main goal is to push product/company information on people in the efforts of getting them to invest in their product in the future. Brand ambassadors have to get a certain amount of signees during a certain amount of time to get their job done. Can be very high paced and tiring.
How to Sign up as a Promotional Model
Go online a do a search for "event staffing agencies" or "promotional modeling agencies" to see what comes up in your area. Try Eventspeak.com or Craigslist Events or Talent to see daily promo postings.
Here are a few of the most popular nationwide promotional modeling agencies:
12. CMT Agency
16. 8 Days a Week
- RedPeg Marketing
Title: Market Manager Salary Range: : Competitive Weekly Rate Timeline: Immediate Full Time Opportunity Position Summary The role of the Brand Account Manager is to develop relationships with key on-premise (60% of time) and off-premise (40% of time) customers to: o Drive distribution o Improve visibility o Activate Brand in top image and volume accounts o Raise the profile of the brand within the trade and consumer community o Generate incremental sales volume Job Requirements : Responsibilities * Achieve Brand performance standards in his/her universe of accounts * Support marketing strategy, brand standards and brand programs in his/her universe of accounts * Execute wholesaler and bartender education & outreach programs * Establish/maintain relationships with bartenders, account managers, and account owners at assigned accounts to facilitate new points of distribution and depletion growth o Become the local “face of” Brand o Identify/help fill distribution gaps o Encourage/facilitate on-going endorsement of Brand products to their customers through education and menu placements/drink features o Place and refresh Brand Point-of-Sale materials in assigned accounts * Increase consumer call by promoting and enhancing national/local programs o Act as local host of customized on and off-premise promotions for Brand o Participate in PR/media outreach efforts * Provide feedback concerning competitive activities and market trends * Provide input regarding future marketing plan development Requirements * Sales and/or merchandising experience in the beverage industry * Promotion and luxury goods experience a plus * Professional, responsible and able to work independently * Customer driven and consumer focused * Able to translate strategy into action and make things happen * Proactive and solutions oriented * Ability to sell, influence and partner with customers and co-workers * Passionate about the beverage alcohol industry * Articulate, charismatic, engaging and pleasant * This role requires evening and weekend coverage on occasion – it is a full-time role with non-standard hours * Demonstrated public-speaking, presentation and writing skills * Ability to manage budgets and provide timely, concise reporting * BA preferred * Clean driving record and good credit history Contact Information : Application Process: If you are seriously interested in being considered for this potential program, please go to http://www.redpegtalent.com and apply to this posting after creating a profile, and uploading your current resume and headshot. WE WILL NOT RESPOND UNLESS THESE ARE RECEIVED. We will then reach out to you directly to discuss the event. Hope to work with you soon!
- Chicago Outdoor Event
Promote a great outdoors event! (Chicago)Contact: gigs-pmkt2-2160957170@craigslist.org Sports marketing company is looking for individuals to head out to local Chicago running events to distribute fliers promoting an upcoming race. Applicants must be proficient in English and a love for an active lifestyle is preferred. Most events take place on weekends, so applicants must be willing to work a couple of early hours on weekend mornings. Pay is $50 per event plus transportation expenses.
- Brand Ambassador Chicago Promo
Brand ambassadors (north chicagoland) Contact: gigs-kuvpp-2164078630@craigslist.org Hiring Brand Ambassadors for liquor promos. 3-4 hour gigs. Pls submit pics,stats, and contact number to this ad. Pay is $35.00 per hour-look forward to speaking soon. Compensation: $35.00 per hr plus incentives
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I would also add Full Access Experiential www.FullAccessExp.com to your list. I've worked with them on/off for 2 years now and they are actually better than some of the ones you have listed. When I say better I mean I get paid a lot faster and the promos are usually $18 - $21hr. I hope this help!
Julie
I am working my way to become a promotional model and I hope to make some nice money soon.
I am going to share your hub with one of my friends who wants to become a promotional model. Very interesting!
elleissa 2 years ago
I saw that you left me a comment on my hub "My Summer As A Promotional Model". Thank you Ceholmes! I still need to update my hub with my sources as I promised so long ago I'd do, but I've been busy and haven't made ita priority. I see you've written about promotional modeling as well. And good for you to include the sources. So hey thanks for stopping by. I enjoyed your very expansive article which goes a step beyond mine to give the "types" of promotional modeling. Loved it. Now why didn't I think of that? Ciao Ceholmes!